E-40 DROPS AN UNPRECEDENTED 3 RELEASES ON THE SAME DAY

New Independent Label Heavy On The Grind Entertainment Make Ground Breaking Moves Within The Music Industry

VALLEJO, CA / APRIL 8, 2010 - In one of the most challenging music retail environments in history, E-40 made a bold and unprecedented decision to drop three separate releases all on the same March 30^th street date. Each album selling and sound scanning under their own bar code making it a challenge to identify his total sales looking at just one report. Due to the methods employed by Sound Scan this decision would prevent him from combining all three numbers into one large sales figure and hence restrict his ability to chart as high as possible on the Billboard top 200. However, today Sound Scan reports the E-40 albums take the #5, #6 and #14 spots on the Top Rap Albums chart with nearly 30,000 units scanned. This is a combined total that would translate to a Top 20 debut on the Top 200 Billboard chart.

E-40 is no stranger to double albums, in 1998 he released “The Element of Surprise” which successfully certified Gold. This unique release of “Revenue Retrievin Day Shift & Night Shift” included two separate new albums each containing over 19 new songs.   Heavy On The Grind also created a 42 track exclusive Bonus pack digitally sold via iTunes along with a  2 CD +T-Shirt & 10 free ringtone bundle pack for sale at FYE Stores. “I got out there, did my homework and went back to my roots and made these albums for the streets that made me. Then I utilized the internet and engaged in social networking by interacting with my fans and I found out what they wanted and what they liked best. Then I considered the state of this economy recognizing that people want the hook up, they want more and that’s exactly what I gave them. Most albums have 10 or 12 tracks on them, I exceeded that number then I doubled my product giving my fans who are also consumers a bigger bang for their buck, “smiles the Ambassador of the Bay, E-40.

Only an experienced student of the music industry, confident artist and calculating entrepreneur would make the bold decision that E-40 and his team made. Strategically releasing 5 videos, complimented by a bandwidth of music including features from Snoop Dogg, Gucci Mane, Too Short, Mistah Fab, Bobby V, Jazze Pha, Mac Shawn 100, YV, J. Valentine, B-Legit, The Jacka, Keak Tha Sneak, San Quinn, Suga Free, Dru Down, Lenny Williams, Suga T, Messy Marv, Dem Hoodstarz, Ya Boy, The DB’z, Larooth, Turf Talk, Clyde Carson, Husalah, Mugsy, Kris Kalico, B-Slimm, J-Diggs, Big Rich , Cousin Fik, Stressmatic, Mike Marshall, Marty James of One Block Radius and many more. E-40’s son Droop-E, President of Heavy On The Grind also Co-Executive Produced the album, this marks a successful launch-pad for the label. “I would like to thank everyone that participated in making this project happen, the grit don’t quit” says, E-40. Fans can keep up with E-40 as he continues promoting “Revenue Retrievin Day Shift” & “Revenue Retrievin Night Shift” on Twitter @thereale40, www.myspace.com/e40 and www.facebook.com/e40music.