The Facebook phenomenon is impossible to miss. Not only is the social networking site continuing to grow, user demographics have moved well beyond its initial base of college students. As of September 2009, almost half of U.S. Facebook users are older than 35 and nearly one-fifth are over age 45.
Also proliferating are the ways businesses can use Facebook to promote their products and services and engage their customers. Given multiple options, where can you learn what makes the most sense for your online business? The new edition of The Facebook Marketing Bible by Justin Smith is an excellent place to begin. The sheer volume of information in its 279 pages – complete with strategic tips and how-to tutorials – could add up to the best investment you've made in your business this year.
According to Smith, Facebook is now home to over 250 million users who are actively engaged with the brands they support. In The Facebook Marketing Bible he explains what you can do to grow your "fan base" within Facebook once you've created a Facebook Page. Here's a short excerpt:
Concludes Smith: "Also, remember that whenever someone becomes a fan of your Page, that news appears in their Mini Feed and their friends' News Feeds."
The Facebook Marketing Bible is available for $49 as an e-book via PDF download from Inside Facebook.