Friday, October 21, 2011

American Film Market (AFM) Celebrates Its 8th Year

LOS ANGELES, California


The American Film Market was founded in 1981, where it rapidly became the premiere global marketplace when Hollywood's decision-makers and trendsetters all jelled together in one location.  This year’s AFM has a total of 27 films selected for the American Film Institute’s AFI Fest, which is being presented by Audi. 

Perhaps one of the most important factors about AFM is the exposure that independent film makers receive when showing their films at the market.  Last year, Amadeus Pictures, one of many independent film makers, had shown Brando Unauthorized, to buyers from various parts of the world, which allowed them to license their films to those countries.  This collaborative process reaches its most productive point , when 8,000 industry leaders converge in Santa Monica for 8 days of negotiations, screenings, conferences, premieres, networking and parties.  A total of 70 countries are involved with their representatives, which include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, the world press and all who provide services to the motion picture industry.

AFI, a festival film partner with AFM, connects art and commerce, broadening the opportunity for participants at both events Films.  Included in screening at AFM are: Cafe De Flore [Films Distribution], Footnote, [West End Films], Headhunters [Magnolia Pictures], I Melt With You [Magnolia Pictures], Kill List [Protagonist Pictures] Miss Bata [Fox International], Rampart [Sierra/Affinity], and Snow [Protagonist Pictures].

Sixteen additional Festival selections  that will be represented at AFM include, The Artist [The Weinstein Company], Athenberg [The Match Factory], Beyond the Black Rainbow [Magnolia Pictures] Bonsai [UFO], Bullhead [Celluloid Dreams], Carnage [Medusa], Coriolanus [Icon Entertainment], Hanaan [M-Line Distribution] Jiro Dreams of Sushi [Magnolia Pictures], The Lady [,EuropaCorp], Mama Africa [Fortissa Films], Melancholia [Magnolia Pictures],The Silver Cliff [Celluloid Dreams], We Need To Talk To About Kevin [Independent] and With Every Heartbeat [The Yellow Affair].

The AFM is produced by the Independent Film and Television Alliance, the trade association representing the world’s producers and distributors of independent motion pictures and television programs. AFM begins November 2 through 9, at Loews Hotel in Santa Monica and the AFI Fest takes place in Hollywood, on November 3 through 10. For more information on AFI go to AFI.com/AFIFEST and for AFM visit www.IFTA-online.org.

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